Wedding Wisdom Wednesday: deciphering the florist’s proposition

One of the most exciting parts of planning a wedding is deciding on your wedding flowers and who is going to provide them. Once you’ve created your inspiration board or Pinterest board, shared it with potential florists, and told them more about your vision, you will then receive each florist’s proposal on how they would bring your vision to life. While this is all so exciting, you might notice that every florist creates their proposals differently.

A bouquet of Fezz & Hazel

Some may send a text or PDF document with mood board and color scheme, event details and customer name / info, a list of each line item with descriptions of what is included and the dollar amount of the proposal. Some florists will even detail their proposals. Others may not give you, or only subtotals for each section of the event i.e. ceremony, cocktail hour, reception. Still other florists use software specifically designed for florists, which allows the customer to view a digital PDF. These proposals may also include the florist‘s contract, the specific flower varieties that will be included, and the rentals included in the proposal. This flood of information can leave anyone feeling overwhelmed, to say the least.

A floral installation by Fezz & Hazel

Over the years, I have tried several of these options when creating proposals for clients, so that they get the information they need and are able to get excited about their day. There is no right or wrong way to create a proposal; what matters is that you, the customer, get what you need to feel comfortable moving forward. Here are what I consider to be the key things to look for when reviewing the proposals you receive, so that you can feel confident to move forward with a decision:

  • Your color scheme and the desired aesthetic are clearly indicated in the proposal. Whether this is communicated in written descriptions or with visuals, you’ll want to make sure the florist understands and is able to sum up the look you are going for on your wedding day.
  • There is clear communication around what will be included in the proposed design. The florist can verbally communicate their thoughts on the design, quantities of each item and rentals included, or they can provide a written description for each item. As long as there is clear communication about it, you can have confidence in what will be delivered on the day.
  • The main requests for flowers are described. This is a major area where you will see differences in the proposals. Some florists will write down all varieties of flowers and foliage included in the proposal; others don’t. Either way, that’s fine, but you don’t have to have every variety of flowers and foliage to use. There are several reasons why a florist may not include this level of detail: We do not know the full availability of flowers until about two weeks before the wedding, when we can order them; Additionally, COVID has severely affected the supply chain, and we are seeing extreme shortages and drastic price increases as a result. If the florist has chosen not to disclose all of the elements they want to use in the design, it’s because they need the flexibility to swap out specific flower types in order to stay within your budget. The important thing to look for is that if you have specific flower requests, they should be highlighted in the proposal, even if each flower or foliage is not described.
A floral installation by Fezz & Hazel

Hope this has helped clear up some confusion around florist proposals so that you and your fiance can make the best decision for your wedding day! The most important thing to keep in mind is that you “click” with the florist you hire. Confidence is the key ingredient to a smooth wedding day; if you don’t completely trust your florist it could take a toll on your day. If you are very open and honest with the florist, you can always work together for the best results!

A floral installation by Fezz & Hazel

Heather Hanselmann (she) owns Fezz & Hazelnut and featured her work on the Cake and Lace blog, Munaluchi bride review and Dance with her magazine. She has been nominated twice for Best of Columbus Weddings and for Intrigue Design’s Designer to Watch category. Flowers found her when she inadvertently volunteered to design and produce her best friend’s wedding in 2018. As a former wedding planner turned florist by accident, Heather has a unique perspective on weddings. This gives her clients an edge when working with her to design their dream flowers, as she understands the logistics of a wedding as a whole and not just from the florist’s point of view. She is passionate about designing sustainable luxury weddings without sacrifice and strives to educate clients on the benefits they receive by choosing to host a sustainable wedding. She has been in business for 3.5 years as a florist and works from her home studio in Columbus.


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