Students enjoy the benefits of professional memberships

In most industries, there is often a disconnect between the realities of the academic world and the world of work. Both have their respective requirements, work standards and expected goals or performance to achieve. If you are studying in the field of public relations and corporate communication, being a member of a professional body such as PRISA will give you a local professional advantage because it gives you a glimpse of the world of work you will enter but to which you are not exposed yet.

There is, however, an important point to remember. By being a member of a professional body, such as PRISA, which provides a platform to engage with industry experts and offers various resources, it is up to members to reach out and get the most out of their membership. . Being actively involved will allow you to reap the various benefits and gain much-needed information.


  1. A professional body gives credibility

    As a student, you don’t yet have a track record showing your knowledge or experience as a public relations professional. How can you show the industry that you are serious about what you do and work to certain standards and values?

    You can do this by joining a professional body. PRISA’s Code of Ethics and Professional Standards distinguishes how it expects its members to conduct themselves and the professional standards and values ​​by which they must operate. By choosing to associate with such an organization, you stand out from the rest of the industry and show potential employers the value you have for yourself and your profession.

  2. Get exposure and build a network for possible future jobs

    PRISA is represented in all regions of South Africa, as well as in Namibia and Botswana. Each region hosts regular education and networking events, allowing members to gain new industry knowledge and network with industry professionals. As your career progresses, it becomes increasingly important to have a good network of people related to your industry. This includes media, digital and creative experts, product and service providers, business consultants and past or future employers and colleagues. People recommend people when it comes to business.

    By starting to network at an early age, you will have the opportunity to talk to industry leaders and potential employers about yourself in a more relaxed environment and could potentially learn about the positions they are looking to fill. . By getting to know other people and allowing them to get to know you, a relational connection has been established that could lead to future jobs or employment opportunities.

  3. Learn from the experts about what it’s really like in the industry

    Most students don’t begin to get a real feel for the PR industry until their third year of study. By this time, you have learned a lot of theoretical information, but you don’t really know what the job will look like for you and what will be expected of you. A professional body provides a bridge between the academic world and the world of work.

    For example, an industry overview will help a student have concrete examples to refer to when completing their assignments. You will be able to think outside the box, without being part of a box (that is to say of a company)! Listening to industry experts talk about what they do for clients, the accomplishments and pitfalls encountered, or how they apply and live PR/Communication in their businesses, is information that will always be relevant. and which will prepare you for what is to come. Networking will also allow a student to explore specialist areas that may interest them and determine if it will be a good fit for them.

    A student who is part of a professional body will have a competitive advantage by having access to a pool of knowledge, experience and people who act as mentors and coaches for your own career growth. If you are serious about your own career development, you can only win by belonging to a professional body such as PRISA.

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