Sainsbury’s cuts plastic packaging in fresh flower bouquets
// Sainsbury’s cuts plastic packaging for fresh flower bouquets in 167 stores
// Plastic reduction is part of a 12 week trial
// The grocer removed more than 10 tons of plastic from more than a million bouquets
Sainsbury’s has cut plastic packaging for its fresh flower bouquets at 167 stores in a 12-week trial.
The grocer removed more than 10 tons of plastic from more than a million bouquets in an effort to become more sustainable.
The trial will assess customer demand and supplier experience.
Sainsbury’s is also committed to reducing plastics by up to 50% by 2025, across all of its food operations.
The Big 4 grocer will introduce paper packaging to suppliers, which will be used to replace plastic.
“Our customers have made it clear that they want us to reduce plastic packaging – developing a more sustainable solution to minimize plastic on fresh flowers is one more step in the right direction,” said Judith Batchelar, director of the Sainsbury’s brand.
“This initiative is largely a testing and learning activity for us, so we will be soliciting customer feedback and gaining a better understanding of how our supply chain is handling new packaging throughout.
“This latest trial supports our broader goal of reducing, reuse, replacing and recycling more plastic,” she said.
Additionally, Sainsbury’s has revealed it is removing all plastic bags from online grocery deliveries from early October.
The grocer is currently working alongside government and other companies to support packaging research and innovation to find sustainable alternatives to plastic.