New florist opens in downtown Worthington – The Globe

WORTHINGTON — Two years and four months after launching her home-based floral design business, Lauren Weg launched her brick-and-mortar store — a full-service flower shop in a century-old building in downtown Worthington.

Weg quietly opened the shop Thursday morning, weeks before one of the busiest holidays for florists – Valentine’s Day. Her father, eager to be her first customer, ordered a bouquet she created for her grandmother.

The shop, named Seed & Stem 12:27, refers to the biblical verse Luke 12:27, “Consider how wild flowers grow”.

“Wildflowers just grow – they don’t worry about tomorrow,” Weg explained. “Flowers are some of the most beautiful things, and they don’t worry about what tomorrow brings.”

The shop is located in the building formerly occupied by Kay Prunty’s Dance Academy. Weg and her husband, Jacob, bought the building from Deb Vander Kooi in early October and have spent the last few months renovating the interior.

“We did the majority of the renovation ourselves,” Weg said. “It was a family effort between my husband and I, our parents and our siblings. Everyone pitched in. We had a great time together.

“When you do it yourself, you realize how long it took to do it,” she added.

Today, the store boasts pale green painted walls surrounding the original terrazzo flooring, which has been revealed under layers of adhesive that took many hours to scrape, polish, wash and seal. There is also a walk-in cooler, a private space for wedding and funeral planning, and a work area. The cabinets and shelves were built by Jacob over a series of nights and weekends in their garage.

The space is just the right size for Weg as she forays into all aspects of floral work.

“So far I’ve only done weddings and special events because I was working from home,” she said. “I will now be full service – I will always have flowers on hand.

“I have ready-made arrangements in a vase, or I can wrap loose stems. I can take special orders if they have something specific.

Weg said she could work with any budget to create something beautiful.

“I really want to differentiate myself as someone who does something different,” she added.

Her home business started after a friend asked her if she would do the flowers for her wedding.

“I reluctantly said I would, not knowing where to start,” she recalled. “From there the word just started getting out and people started asking me. I’m also at that age where I know a lot of people getting married, so that helps a bit.

In 2020, despite many weddings being postponed or curtailed due to COVID-19, Weg was the florist for 18 weddings, including 12 from August to December.

With the store, Weg plans to enlist his sister, Morgan, and his mother, Patty, for help from time to time. If all goes well, she’ll hire a part-time helper after Valentine’s Day.

Weg’s interest in flowers began in her high school days, when she took floriculture classes led by teacher Deb Martin and participated in the Worthington FFA Chapter’s floriculture team. Yet she acknowledges that the seed was planted years earlier.

“Even when I was little, I put up a flower arrangement in the garden and took pictures of my sister modeling with them,” she said. “I think I’ve always had an interest.”

While pursuing a marketing degree from Southwest Minnesota State University, Weg worked part-time for Hy-Vee Floral in Marshall. After college, she returned to Worthington and worked in various marketing roles until late October 2020 when she began renovations to her new store.

“It was always a dream,” she said of owning a business. “I didn’t expect this to happen so early in my life. With McCarthy shut down, now seemed like the time.

“I love small businesses, I love working with people, getting involved and working in the community,” she added.

Seed & Stem 12:27 is open 9:30 a.m. to 6 p.m. Monday through Friday and 10 a.m. to 2 p.m. Saturday. A grand opening is scheduled for February 2 during regular business hours. People are welcome to walk around the shop, peek inside the cooler, and treats will be available during the open house.

In addition to flowers and plants, the shop offers a selection of decorative and gift items, as well as silk and artificial stems. Abana wristbands and cards are also available for purchase, with proceeds going to the Abana Foundation.

Seed & Stem 12:27 offers flower delivery for a fee within a 30 mile radius of Worthington. To place an order, Weg can be reached at 360-2255.

Lauren Weg will open her new business, Seed & Stem, in early February. (Tim Middagh/The Globe)

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