Meet the contemporary Nottingham florist who spray paints flowers
When it comes to buying flowers, most of us only think of the usual floral suspects – roses or lilies. However, when it comes to novelty and excitement, Nottingham has talented florists who blur the lines between art and flower arranging to create the unexpected.
Matt Pain of Eastwood is a contemporary florist known in town for his unusual colors, neon flowers and spray-painted designs. Her beautiful work, under the name Glasshouse Florals, can be seen in select stores around town, including Luna Collective Tattoo Studio and Tuckwell’s Hair Salon.
“I spent a lot of time with my grandfather who was an avid gardener, so I grew up around plants, gardening and flowers, that’s where it all started. I volunteered with the National Trust as well as a horticulture qualification at night I was preparing to run my own garden but realized it wasn’t creative enough for me,” he said.
Matt realized that flower arranging would allow him to get creative and posting the photos of his work online helped his business take off. He uses a variety of flowers in his arrangements of lilies, carnations, ferns and dried flowers, but with a modern twist.
He said: “At first I had no idea what I was doing and I made my first flower arrangement in the kitchen. I posted pictures of my work on social media and everyone said been very positive about it. It ignited a spark at that moment where I thought, this is it.”
In an effort to make his vibrant bouquets even more colorful, Matt started adding pieces to the arrangements and painting the flower petals. He says developing eye-catching design makes the art of floristry more appealing to a younger generation who want to go beyond traditional flower choices.
“Once I started I felt a bit like a mad professor wondering what about this color or this technique or what would happen if I painted this? I think the flowers got a bit of a bad rap when people see supermarket flowers and it feels like a lull young people aren’t interested because it doesn’t resonate with them but then you do something with gold or neon and it’s a bit of a bad rap. is really impactful.
Matt’s work can currently be seen at the Tuckwell Barbershop on Upper Parliament Street. He also created beautiful window displays above the doors of downtown stores. He covered the door of Luna Collective on George’s street with autumn-inspired dried flowers and ferns. Another display at Coco Bridal Boutique used vibrant blues, purples, and pinks to create an over-the-door display that Matt said reminded him of Sully from Monsters Inc.
Matt has partnered with other freelance businesses in town, including creating mini dried flower arrangements with the Sugarberry studio in Sneinton and hosting a speed dating event at the 31K bar. Although the speed-dating event did not take place, Matt is ready to create original events in the future with other companies.
When it comes to growing his business, Matt wants to continue striving to create more beautiful bouquets and push the boundaries between art and flower arranging. He says the reaction to his work drives him forward.
“I want to continue to impress and create an impact. It’s about people’s reactions to flowers and how their faces light up when they see what can be done. I’d love to move on to more work installation in terms of displays where I can get creative . I would also like to move into hosting workshops where you can do more floral art in order to create a fresh flower arrangement but you learn how to doing what I do with my job. So it would be more creative and a lot more of an experience.”