Long-standing flower shop run by the bond of 3 generations

HONOLULU (KHON2) — TO Beretania Floristeach arrangement represents 85 years of hard work for the Nakamoto family.

Reece Nakamoto Farinas’ great-grandfather started the business in 1937, and it has remained in the same location ever since.

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“It was always something he really enjoyed doing because of how it made you feel and how it could impact him,” Reece explained.

Decades later, the small shop is still family owned.

In fact, three generations of Nakamoto work side by side every day.

Today, Beretania Florist is owned by Reece’s mother, Celeste.

Reece’s grandmother and former owner of Beretania Florist, June Nakamoto, is also still working.

“If you love, really love doing something, it makes a big difference. But I have a good family, so I’m really lucky,” June said.

Being her own boss was a blessing, according to June. She was able to see her children, grandchildren and now great-grandchildren flourish in the little flower shop.

Reece has many memories growing up inside Beretania Florist, and now his young daughter does the same.

“As soon as I could talk I was, you know, talking to customers, taking money out and messing up the cash register,” Reece said.

However, all was not rosy for the family business. The pandemic has had its thorns.

“You just said to yourself, ‘Okay, we’ll close, then we’ll come back and everything will be normal,’ but of course that wasn’t the case and it still isn’t,” Celeste explained. Nakamoto Farinas. .

While the demand for flowers is back, there are additional challenges. Shipping delays and supply chain issues are also impacting Beretania Florist.

“Even to this day, it’s really hard to get durable goods,” Celeste said.

Reece said they were just trying to take it day by day.

“So we try to stay lean and do what we can to provide service to our customers and make everyone happy,” Reece said.

Reece and his wife started Hawaii Lei Holderwhich offers beautiful lei by Beretania Florist.

Despite the challenges of running a business, Celeste said, it’s been worth it.

“I feel like I have the best job,” Celeste said. “I guess because like how flowers impact people, and even when we give people like a single flower, they light up, you know?”

June still feels the same. She would like to thank everyone who has supported her family over the years.

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“I appreciate your loyalty. It’s so great when I can see you again,” June said. “So thank you all! Protect yourself. Hold on tight. Thank you!”

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