Joy’s Flower Shop sold after 40 years

BELOIT — For nearly 40 years, Joy Whaley-Trummer has owned a flower shop in a dark green building on South 12th Street.

But the property is special to her in more ways than one.

“I was born and raised on the land where the florist is,” the Beloit native said.

Several generations of the Whaley-Trummer family have owned the property, as well as the house next door. After four decades, Whaley-Trummer sold Joy’s Flower Shop.

“I’m just not physically able to do it anymore,” she said. “So I was just praying for the right people to come, and I believe they did.”

How did Joy’s Flower Shop start?

Whaley-Trummer developed a passion for flowers from an early age. Her grandparents enjoyed gardening and sold their flowers at community events. Whaley-Trummer frequently accompanied them to these sales.

She went to school to study floral design and opened Joy’s Flower Shop in September 1983. It is located opposite Highland Memorial Park. Whaley-Trummer said some people worried when she started her business that she would struggle to find customers because of the florist‘s location.

“They were worried that I wouldn’t be able to be in the countryside, away from the city,” she said.

But Whaley-Trummer managed to find success. Joy’s Flower Shop offers a variety of flowers for occasions such as birthdays, anniversaries and funerals. Whaley-Trummer credited the store’s longevity to its authentic style of commerce.

“We always tried to be fair and honest with everyone. We tried to make the most beautiful flowers possible,” she said.

New owners Tracy Mayhew, Desirae Sanor and Jim Mayhew at Joy's Flower Shop with its founder, Joy Whaley-Trummer.  Wednesday June 15, 2022.

After many years, Whaley-Trummer felt it was time to retire from the flower shop and began looking for potential buyers. She wanted to find a new owner who would be the right fit and keep the shop employees.

She decided to sell Joy’s Flower Shop to Jim and Tracy Mayhew and Desirae Sanor. Tracy Mayhew said she bought the business because her cousin, Sanor, always dreamed of owning a flower shop.

“My husband and I were just at the point where we decided to come in with her so she could achieve her dreams,” Tracy Mayhew said.

She said they were planning to do several renovations to the store. This includes installing new windows and vinyl siding, moving objects inside, and brightening up with new lighting.

Tracy and Jim Mayhew owned an electrical company in Mississippi for 14 years. Tracy Mayhew is originally from Beloit. The couple returned to the area about two years ago, she said.

Although they have business experience, Tracy Mayhew said the couple learned a lot in the short time they owned the boutique.

“It’s exciting because it’s something different and I love learning new things,” Tracy Mayhew said.

Whaley-Trummer said she would miss the store and interacting with customers. She hasn’t decided what she will do next, she says, but she wants to keep working to some extent.

“(I loved) the fact that I was able to help people who needed something. I was able to help be a friend to a lot of those people,” she said.

Joy’s Flower Shop is open 9 a.m. to 4 p.m. Monday through Saturday.

Contact Paige at 330-580-8577 or [email protected], or on Twitter at @paigembenn.

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