Jedburgh florist was shocked when her business was named Scotland’s best

Sarah Cross, Jedburgh Florist, winner of the Grand Final for Best Florist at Scotland’s Business Awards. (Photo: BILL McBURNIE)

More than 700 finalists and their guests converged on the venue for Scotland’s Business Awards, which had been postponed to 2020 due to the pandemic.

Sarah, who bought Stems of Jedburgh in 2011 from Diana Cairns, had previously won the Borders’ best florist regional honor.

But she hardly expected to land the national gong, with stiff competition from big companies across the country.

Sarah Cross at the awards ceremony in Glasgow.

She said: “I couldn’t believe it when they said my name, there were some big florists for the prize. One of the other nominees was Flowers by Karen of Kilmarnock which is a huge company, and I m was actually expecting her to win.

“A few years ago I decided that there was no point in trying to compete with supermarkets, luckily we don’t have a huge one nearby, so I decided to try and make some slightly different arrangements and using top quality flowers and this has provided dividends because we have been so much busier.

“One of the things we pride ourselves on is customer service. My staff are wonderful, they are very accessible and they take the time to talk to customers and if they have any questions we don’t mind answering them. or help them make their own arrangements at home and we are not too stuck in our habits and we don’t mind passing on information to our customers. When you get such recognition you realize you have to do something right.

Sarah imports most of her flowers from Holland, via Dutch auctions, and her stock comes from all parts of the world.

She added: “We stock a lot. I’ve been to the florists where they just had six vases of flowers, but we manage to rotate ours quite often because we have a nicer cooler to keep them all in good shape as well, so when the people come in, they always have a good choice to choose from. It takes a lot of work with upkeep but it’s worth it.

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