How to make a winter flower arrangement at home


Photo: Courtesy of Loewe

Last week, the only person busier than the traders at Loewe’s new flagship store in Madrid – and the brand’s chief designer, Jonathan Anderson, of course – was a local florist by the name of Elisabeth Blumen. Her job was to open the flower shop inside Loewe’s 10,000 square foot space to showcase exquisite flowers inspired by mid-20th century florist Constance Spry (who is also the inspiration behind the Loewe’s current exhibition at Real Jardín Botánico in Madrid). “[Spry] created amazing and original compositions using all kinds of unusual species arranged in a very personal way, ”says Blumen. “Our goal for florist Loewe is to create a space where the customer can find special, hard-to-find flowers and unique arrangements that evoke Spry’s free-spirited style.”

It can be hard to imagine creating profuse bouquets during the fall and winter seasons, but a drop in temperature never deterred Blumen from her work. “Winter is the best time to buy berry branches such as ilex – with a bunch of these together in a vase, you can make a very simple yet beautiful arrangement,” she says. She also recommends “buying species that can only be found at this time of year, including hellebore, kochia, amaryllis, and oak leaves.”

When it comes to making up winter flowers at home, Blumen suggests “sticking to a simple color scheme like red and green, white and gold, or red and brown,” that will allow you to mix and match without fear “. When it comes to shades that work in any season, she says, “reddish tones, oranges and different types of browns work just as well in winter as they do in late summer.” Another important aspect of flower arrangement during the holidays is to keep in mind that when it comes to centerpieces, there is too much: “You have to use a stable vase that does not tip over and you must ensure that the arrangement does not obstruct the view of the guests. Also, definitely avoid strong scent varieties, ”notes Blumen.


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