Florist will turn its ambition into reality with the new Ely boutique


Posted:
1:00 p.m. November 4, 2021



Update:
13:07 November 4, 2021

It’s an idea that has been around for three years, and for a florist, her ambition is to become a reality.

Florist Alli Clover wanted to open her own flower shop near Ely, having gained experience working in and around Cambridge in the floristry industry.

“I’ve always wanted to have my own flower shop and I’ve had my eye on it for three years,” she said.

“I felt the time had come to open up and I’m really excited. ”

Alli, a former regional manager for a fashion company, said Fore Hill premises in Ely had been “empty for years” and were due to open in January this year.

But due to the Covid-19 lockdown, she was unable to open her Wild Clover Flower Company store.

“As I was on leave for about five and a half months, it gave me time to think about what I wanted in my future and that’s it,” Alli said.

“This is a small, old-fashioned, full-service boutique for all occasions.”

Having dealt with “about 600 people reporting to me” in her last job, Alli feels more intimidated by the prospect of running her own business.

The move comes after Alli worked as a florist in her own home workshop and quickly set up customer service.

“I will not work under someone else’s direction; I create all the products myself, ”she said.

“I think the goal is to build this clientele and have an excellent reputation; I think everyone who has tried me once has used me again.

Alli received words of support from the local community, who congratulated her on her intention to open an independent store.

She wants to take a rather unexpected approach with her service, offering products that she finds hard to find nearby.

“People have talked about the style I come up with because I’m in favor of unexpected things that you might not get from other flower chains,” Alli said.

“I anticipate that attendance will increase, especially between December and March for Christmas, Valentine’s Day and Mother’s Day.

“I don’t think there is a better time to open; I hope I can captivate people and if the service is there people will come back.

The Wild Clover Flower Company store will open on Fore Hill on Friday, November 12.

For more information visit: https://wildcloverflowercompany.co.uk/home or go to their Facebook page.


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