Florist Shawna Pashalopoulos worked for Vogue
EASTON — Shawna Pashalopoulos ran barefoot through beautiful meadows, lay in lush grass and picked wild dahlias as a young girl.
His love for nature turned into something more – The wild dahliaan upscale flower arrangement and unique gift shop.
The boutique, located at 56 Main Street, is housed in one of Easton’s oldest homes.
The charming 200-year-old house is now a retail flower shop for self-taught florists which started as a simple hobby 15 years ago and has grown into a thriving business.
So far, Pashalopoulos’ work has graced the covers of Vogue, Martha Stewart’s “Weddings” magazine, Style Me Pretty, The Knot and Mongolia Rouge.
Pashalopoulos grew up going to Saquish, a seaside community in Plymouth where his family has lived for generations.
As a child, she ran on the beach with her toes deep in the light sand, watching the tall grasses of the beach sway in the wind and picking wildflowers that grew along the edge of the boardwalk.
The connection between nature and floral art began at a young age for Pashalopoulos, and she enjoyed immersing herself in the outdoors.
The beauty of nature was his first muse, from the rich colors of flowers growing freely in the fields to the perfect vines growing endlessly.
Pashalopoulos, who is from Bridgewater, knew that exploring nature and creating his art from objects that nature grows has always been his niche.
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It all started 15 years ago when all her friends started getting married. Pashalopoulos loved the creative freedom his friends gave him to design flower arrangements. At the time, Pashalopoulos was working full-time after graduating from Bridgewater State University in 2006.
The flower arrangement business was a side business that grew through word of mouth and advertising on Craigslist as a more affordable option for customers.
“I got into and learned to arrange on my own before YouTube, and internet DIYs were a thing,” Pashalopoulos said.
One day Pashalopoulos decided to go full throttle and quit his full time job to fully pursue his passion and hasn’t looked back since.
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It was a scary experience for Pashalopoulos for the simple fact that starting a business could lead to business failure, but she didn’t let that risk cloud her goals.
“It is finally paying off. When we think of floral art, we never think of making a living from it, but it is something tangible. I can show my kids that your mom was cool at one time,” Pashalopoulos said.
For Pashalopoulos, opening a retail store is a way to become more selective with weddings and do less.
Instead, Pashalopoulos wants to focus on his retail store and spending more time with his family.
Working in this business, you sacrifice a lot of time with your family on weekends and sometimes miss important events, Pashalopoulos said.
The retail store offers customers a way to reserve with no minimums and walk in and out with whatever their heart desires when it comes to floral arrangements.
The wild dahlia gets its unique name from the unruly flower that is difficult to work with, Pashalopoulos said.
The stems are dense and strong, while the head is fragile, delicate and can fall off with just a touch.
“Dahlia season is short-lived, and it’s a rather unruly bloom. I’ve never been one to fit in. Even the out-of-the-box creative types saw me as a bit unruly, a savage, I guess,” Pashalopoulos said.
The end goal of the floral artist is to create a place connected to the community with beautiful landscapes and good energy. Additionally, Pashalopoulos hopes to bring music, food trucks and laughter to Easton, while making beautiful flower arrangements.
Alisha Saint-Ciel, corporate staff reporter, can be reached by email at [email protected]. You can follow her on Twitter at @alishaspeakss and Instagram at Alishaatv. Support local journalism by purchasing a digital or print subscription to The Enterprise today.