Florist Mon Parnasse / Canobardin

Florist Mon Parnasse / Canobardin

© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)+ 22


  • Zoned Area of ​​this architectural project Zoned:
    61 m²

  • Year Year of completion of this architecture project

    Year:


    2021


  • Photographs Photographs: Imagen Subliminal (Miguel de Guzmán + Rocío Romero)

  • Manufacturers Brands with products used in this architecture project
    Manufacturers: AutoDesk, Gerflor, Adobe Systems Incorporated, Base 3, Carpinteria Laimar, Robert McNeel & Associates

  • Principal architects:

    Julio Cano, Barbara Bardin

© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)

A new franchise of florists: Mon Parnasse. A new concept of florists in which flowers are accessible to all and make us no longer have an excuse not to buy them.

© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)

The opportunity: A global brand project. With Woz’ere, we had to develop an image capable of exhaling the airs of Parisian flower markets and inviting people to take an unforgettable walk inside.

© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
Map Doctor Arce
Map Doctor Arce
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)

The answer. An outdoor flower market: a vertical flower garden in which the customer easily passes and picks the flowers. A sample book in which the furniture disappears to make room for flowers and plants. The finish of the facade, a painted pine plywood frame composing a Parisian-style facade. To protect and shelter this step, a long vertical awning.

© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)

Secret gardens inside: inspired by the French garden and its compositional bases: optical effects, perspectives, geometric nature, and creation of scenographies.
A large horizontal dividing line is created which marks the sky with a large composition of vinyl from ceiling to ceiling and translucent fabric on the walls.

© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
Map Doctor Arce
Map Doctor Arce
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)

The garden, with a geometric plant, is made up of a composition of phenolic compact modules and which, with holes, become the garden hedges. In them, a kind of shelves, bars and planters are suspended and supported to provide a versatile and flexible way of pots, vases, plants … All this thought so that this garden can be transformed, as it happens in nature, how dynamic It varies according to the season, the season … it grows, evolves, and is always in motion.

© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)

The lighting is entirely indirect thanks to hot led gutters and backlit furniture. Thus, a feeling of ambient light is obtained as if it were outside.

© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)

At the bottom of this garden, of great effect, a large mirror from floor to ceiling which doubles the space. The optical effect that when entering, no one understands anything and everyone has to stop.

© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
Elevation Doctor Arce
Elevation Doctor Arce
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)

The result: It’s a walk between the hedges that invites you to keep walking and discover its nooks and crannies like someone walking behind the scenes. A secret garden in the heart of the city

© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
© Imagen Subliminal (Miguel de Guzmán + Rocío Romero)



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