FloraLife introduces FloraLife bouquet packaging to hydrate flower bouquets during transport
WALTERBORO, SC – FloraLife, a division of Smithers-Oasis Company, and a global leader in providing solutions throughout the flower’s journey, from propagation to presentation, presents its FloraLife® Bouquet wrap to prevent wilting of cut flowers and bouquets during shipping and transportation.
FloraLife® Bouquet Wrap is a highly absorbent material that continuously hydrates flowers for at least two days during shipping so that they arrive at their destination hydrated and fresh, improving the customer experience. The product is an economical, quick and easy hydration solution that expands the FloraLife product line designed to enhance the consumer experience.
“The ‘last mile’ of the flower bouquets’ journey into the hands of the consumer is the most difficult,” said Jim Daly, vice president, FloraLife / Grower Global Operations and Corporate Research. “The life of the flora® Bouquet Wrap ensures that the flowers reach the end consumer looking fresh, hydrated, nourished and full of color.
To use FloraLife® Bouquet Wrap, the highly absorbent material is soaked in a water / flower food solution, wrapped around the ends of the flower stems and sealed in a bag to prevent leakage. The flowers can then be carried upright or lying down without worrying about spills. The envelope works perfectly with any FloraLife® food products, such as FloraLife® Crystal clear® or FloraLife® Universal Express 300.
Fresh cut flowers are very susceptible to dehydration and wilting as soon as they are removed from their water source. FloraLife research indicates that FloraLife® The Bouquet Wrap treatment helped the flowers maintain a significantly higher water weight compared to a control without packaging.
“Everything we do at FloraLife is designed to maintain or improve the quality of flowers throughout the distribution chain and the customer’s enjoyment of receiving a bouquet of flowers,” added Daly. “The life of the flora® Bouquet Wrap is just one of the products we offer to maximize the consumer experience.
The FloreVie® The brand includes a full line of products that support the entire cut flower distribution chain, from harvest to vase, from growers to wholesalers and
from supermarkets and retail stores to the consumer. FloraLife® branded products deliver the ultimate pleasurable experience to the end consumer with pre-treatment, hydration, transport and storage solutions, and flower food solutions for nutrition and packaging.
FloraLife® Bouquet wrap is now available in North America in kits of 10 packs or in boxes of 20 kits containing 200 packs.