Feast and Floral Cheese Platters and Flower Bouquets Arrive at Salvaje in Palo Alto | Peninsula Foodist | The peninsula foodist

By Julia Brown

Feast and Floral’s “grazing tables” include cheese and charcuterie, nuts, dips, and other accompaniments. Photo courtesy of Ashley Higashi.

Feast and Floral, a Palo Alto-based catering company that supplies flowers as well as cheese and charcuterie boards for events, is opening a brick-and-mortar store this summer at Salvaje Wine Bar in downtown Palo. Alto.

Menlo Park resident Ashley Higashi started Feast and Floral with her sister in 2019. Inspired by Pinterest photos of “grazing tables” – artfully designed cheese and charcuterie boards complemented by fruits and vegetables, nuts, dips and crackers and breads – Higashi recreated a one-to-one party she threw. After rave reviews, Higashi was encouraged to start selling the boards and approached Kasim Syed, a friend of her sister and owner of Salvaje, Palo Alto’s first dedicated natural wine bar, about the idea.

Syed supported the company, donating his bar for the Feast and Floral launch party and later his commercial kitchen for company use. Feast and Floral started out hosting private and corporate events, but the pandemic changed course.

“We had to completely pivot the business and turn it into smaller councils, and the councils kept shrinking as the pandemic continued,” says Higashi. “It was as small as a small snack box so everyone could eat individually.”

As demand increased again for larger cheese platters, Higashi acknowledged that the business was outgrowing its current commercial kitchen space in Palo Alto and told Syed that she was looking for space to open a shop.

“It’s a perfect pairing: cheese, charcuterie and wine,” says Higashi. “We hope to create a truly unique gathering place for dining.”

Salvaje will retain indoor and outdoor patio seating and skew its menu towards smaller bites that work well with the Feast and Floral boards, which will range from individually sized pasture tables to 4-foot-long pasture tables that serve as 20. In addition to serving the boards alongside Salvaje’s natural wines for in-person dining, Higashi also plans to sell take-out cheese and deli boxes, flower arrangements, and cheese board accessories. She hopes to turn outdoor dining areas into “garden patios,” with indoor plants and succulents for sale as well.

“I want to make it a really nice place to come and hang out, but also come away with something pretty,” Higashi says.

The new storefront, which is due to open in late June, and the catering business are run by Higashi and his son. She grew up in Palo Alto and attended Palo Alto High School, as did her children and mother.

“It’s a privilege to be able to be part of my hometown and give back like this,” she says. “This is a really exciting new family business for us.”

Festivity and Floral come to Salvaje, 369 Lytton Ave., Palo Alto; 650-433-1897, fetesandfloral.com. Instagram: @festandfloral.

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