Ellen’s florist makes homework permanent after lockdown

A florist who closed her street store in favor of a cabin deep in her backyard says her life was transformed by the move.

Enterprising mum, Ellen Hunt started Ellen’s Florist just over a decade ago in Waterloo Road, Norwich, having worked in the industry her entire life.

But Hainford’s relative was forced to close shutters in March last year as the pandemic set in.

The former home of Ellen’s Florist at Waterloo Road in Norwich before owner Ellen Hunt switched to work from her Hainford home during the Covid lockdown
– Credit: Ellen Florist

And after “reassessing her life,” she restarted her business from a newly built cabin in her backyard – and she has never looked back.

Her two part-time employees are joining her at the new location as well, and the trio are just as busy as they’ve always been.

Ms Hunt, who has an eight-year-old daughter, said: “When we went back to clean the store it was a little sad because it was my workplace for a long time. We put a lot of love into it.

“When the stores reopened we wondered what to do, but we were so worried about catching Covid by reopening and letting down the people who were ordering flowers for funerals and weddings. Everyone was scared enough.”

She said that at first, during the lockdown, her husband was able to home school his daughter and after she returned to work she took him back.

Ms Hunt found that being at home meant taking, preparing and delivering orders was easier to organize alongside pickup and return to school, as it offered her and another member staff, flexibility.

“We’re more streamlined. It used to be a juggling act. I didn’t realize how much I was running around until I stopped. It’s now a better work-life balance. private, ”added the businesswoman.

Ellen Hunt, owner of Ellen's Florist, which now operates out of Hainford after moving from Norwich

Ellen Hunt, owner of Ellen’s Florist, which now operates out of Hainford after moving from Norwich
– Credit: Ellen Florist

The 42-year-old said her business hadn’t suffered too much from the foreclosure and weddings were popular after restrictions were eased, which made up for the loss in income.

She said the switch to working from home resulted in a redesign of her website and encouraged her to retrain on Instagram and Facebook to conquer the online market.

Ms Hunt said she takes pride in her business, which always offers face-to-face dating.

She said the most important thing for aspiring entrepreneurs is to do their research.

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