Dior and florist Azuma Makoto reinvent La Collection Privée perfumes

Making spring flowers truly revolutionary, the Japanese florist is teaming up with the French Maison for a reimagining of iconic fragrances.

With spring in full bloom, many of us are turning to our floral scents as we transition into a cooler, more sun-friendly beauty routine. And of course, the one place to look when looking for the perfect botanical fragrance is Dior Beauty’s La Collection Privée perfumes.

Composed of 8 delicate fragrances, including Sakura, Gris Dior, Lucky, La Colle Noire, Jasmin des Anges, Oud Ispahan, Oud Rosewood and Purple Oud, the line has become synonymous with the true essence of flowers. And today, anxious to give life to its emblematic perfumes, the French house has called on the famous Japanese florist Azuma Makoto to materialize its range. In launching eight ornately crafted floral sculptures, Azuma masterfully tapped into Dior’s deeply rooted, flower-centric ethos, as well as the bold notes of each fragrance, to unite both smell and sight, resulting in a real sensory delight.

Speaking of the collection, Azuma explains: “The Christian Dior Private Collection is a magnificent, lively and sophisticated universe of perfumes. Layers of beautiful scents enrich your spirit. As for the flowers, their transformations captivate us at every moment, from the bud, through the hatching, until the blossoming. In this collaboration, I tried to visualize the “story” of these exceptional Dior perfumes with sculptures of fresh and beautiful flowers.

To find out more, visit dior.com

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