Designing with (and for) flowers: beauty and sensibility in 7 flower shop projects

By James B. Donovan On Mar 18, 2022

From celebrations of important conquests to expressions of wishes for a sick person to recover, the act of giving flowers to someone (or to oneself) is present at different stages of our lives and can have many meanings. This type of ritual materializes the expression of a feeling and, in many cultures, it is a delicate and sensitive choice, which generally takes into account the selection of specific species for each event.

For this reason, florists and shops specializing in flower arrangements are often places where the diversity of species is arranged in order to make it possible to choose the right arrangement or bouquet of flowers. In this sense, many florists take advantage of spatial arrangements and design elements that seek to enhance the natural beauty of flowers. Some examples of this strategy are the use of more neutral tones on the surfaces, in contrast with the colors of the different essences, and the use of innovative displays in dialogue with the layouts.

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The series of flower shops presented below bring the different design approaches that these spaces can present, ranging from the general spatial concept to the details of the display structures as a way of dialoguing with the arrangements and bouquets for sale.