Blue Ridge Florist & Gift Shop celebrates 50 years under new ownership

HARRISONBURG, Va. (WHSV) — After 50 years, one Valley resident passed on her passion for flowers and business to another as Blue Ridge Florist & Gift Shop reopened earlier this month.

Blue Ridge Florist was opened by Shelby Sellars, who closed the store on Main Street at the end of May.

It turns out that the owner of Mount Jackson’s Vase and Vine floral shop, Jennifer Phillips, saw the opportunity to take over the location and open her second store.

Thanks to the collaboration of Sellars and Phillips, Jennifer and her husband Dale bought the shop on July 1 and quickly began renovating them while continuing to provide pickups and deliveries.

They started to incorporate new facets of the business, like a total overhaul of social media.

“We brought into the gift shop items made by local artisans, like wood lathe bowls or pencil drawings by Bruce Dellinger, a paraplegic who lives in the Timberville area. So this thing we’re adding to the store is local crafts,” Phillips said.

Jennifer and Dale both work full-time in Mt. Jackson in addition to owning the two flower shops, but say they have a passion for serving members of the community.

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