A downtown flower shop in full bloom for its official debut
After settling in at the start of the pandemic, Creekview Floral Co. is finally hosting its very late opening night; “You just roll with it,” says the owner
After settling in two years ago amid a pandemic, Creekview Floral Co. is finally ready to host its grand opening on May 13.
“It’s been a bit wild,” says owner Lydia Rekrut, in an interview with ThoroldToday. “Obviously, just in terms of the supply chain and everything, the calendar has been completely abandoned. It’s definitely different. There’s no real rulebook for playing. We’re making it up as we go. measure. “
When Rekrut decided to take over the Front Street flower shop from its former owners, she had no idea the world was about to close.
“We already had measures in place to make a smooth transition and celebrate their retirement, but also to celebrate our grand opening this spring,” says Rekrut. “At first everyone thought it was a three-week affair, so we can open on time. We kept pushing things back. Couldn’t really have any sort of gathering and party, so it didn’t start with the big bang we had planned. It was more of a slow ramp-up.
The pandemic forced Rekrut to think quickly.
“We definitely try to plan without planning too much if that makes sense,” she says. “We are constantly planning for disasters and thinking about worst-case scenarios. You just rode with this. I went to school in both floral design and small business and I think I had to skip the one-on-one pandemic class.
Despite the pandemic, business is still booming. Creekview Floral Co. even managed to launch a successful bouquet subscription service.
“I think flowers are that kind of thing that everyone is looking for, to brighten up people’s day,” says Rekrut. “Obviously everyone really needs an elevator with all the stops and everything that’s happened. The events industry has really had a boom with weddings on hold and now everyone’s coming see us at the same time.
Rekrut says becoming a floral designer happened almost by accident.
“I traveled for a family wedding in the United States and my cousin had a few events that left her without a bouquet on the day of the wedding,” she says. “I kind of stepped in, and there was maybe a tutorial on Youtube, but I managed to do it and everyone said it looked really good. That’s when- there I thought, ‘Okay, I could potentially consider this a career.’ I ended up taking the full program at Niagara College and started working in the industry before I even left school.
Now that restrictions have eased and things have calmed down, Creekview Floral Co. is hosting an open house on May 13 as a belated way to celebrate its opening and two-year anniversary.
“We will definitely have promotional offers,” says Rekrut. “We have a lot of local products, the local growing season is really starting to open up. Some of our local suppliers are also participating. We have local artisan products that we offer to other artisans, like bath and body products, jewelry, that sort of thing.
Rekrut says her mindset for floral design has helped her during the pandemic.
“As cut flowers, they only last a while, which really forces you to scale quickly,” she says. “Things also change with the seasons, you will have different flowers from week to week, you are constantly changing and adapting. Even in the same bouquet of flowers, there will not be two identical flowers. It really forces you to adapt, so I guess COVID kind of plays into those forces.